Work

Lead a team of buyers across seven categories — apparel, home, outdoor, accessories, and more — for a $65 million curated commerce business reaching two million people a week. The job is equal parts creative and commercial: an eye for what's good, the discipline to make it sell.

Promoted three times in four years on my first run. Returned to lead the merchandising team after Testudo, with a sharper sense of what taste costs and what discipline buys you.

My husband Kirby and I founded Testudo to do for emerging contemporary art what good buying does for product: build a platform with a real point of view. We represented over fifty artists, built brand and platform from scratch, and created an exhibition space in Tribeca that was reviewed in Artforum.

The business didn't survive, but the work was real. I came away understanding the art market from the inside, how taste operates as a product, and what it actually costs to maintain a point of view.

Built a ten-year plan for an artisanal brand growing faster than its identity could keep up. My first encounter with the tension that's defined everything since: what happens when a craft brand tries to grow without losing its soul.